The project to revitalize Tokyo Motor Show. We set the goal to make it the world's best technology motor show, and to collect 800,000 visitors, to do so we made 100 ideas how to improve the show. One example is 'Ear Car', it is a car with big ears. It drove around the city hearing and collecting people's opinions about cars. The voices were used on radio shows, radio commercials, the headlines of ads for the motor show. In the end, the ear car delivered the voices to carmakers, and in Motor Show, 5 top leaders of 5 car makers answered to those voices. ACC 2012 the head of the jury award.